The Challenge

Before partnering with Social Luxe Media, the client was experiencing a significant decline in digital performance:

• Engagement had dropped by up to 40%

• Messaging across platforms lacked clarity and consistency

• Posting was irregular, resulting in low visibility

• Their strong deals, data and industry activity were not translating into online presence

• Email marketing had stopped entirely

• Brand voice was inconsistent across internal team members
   

The business had an exceptional real-world reputation but online, the impact wasn’t being felt.

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Our Approach

Social Luxe Media rebuilt the brand’s digital presence from the ground up through a multi-layered content ecosystem:

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1. Content Strategy & Brand Voice Development

• Developed a unified brand tone used across all platforms

• Rebuilt messaging pillars for finance, property and commercial content

• Introduced a Reels-first strategy to maximise reach

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2. High-Volume, High-Quality Content Production

• Delivered a structured monthly schedule of reels, carousels and statics

• Added client stories, educational breakdowns and scenario content

• Improved design consistency for a premium, property-driven brand identity

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3. Authority & Engagement Framework

• Introduced LinkedIn authority content for x2 business profiles

• Integrated storytelling to humanise the brand

• Reintroduced email marketing to strengthen nurturing and retention

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4. Reporting, Analytics & Ongoing Optimisation

• Implemented monthly data reviews

• Adjusted content types based on performance

• Created a clear, predictable posting cadence for the internal team

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Quantified Results

With strategy, consistency and premium content in place, the business experienced a measurable turnaround:

• 17,216+ monthly content views

• 40% recovery in engagement across Instagram & LinkedIn

• Top-performing posts consistently reached 600–700+ views

• Re-established strong email engagement after months of inactivity

• Rebuilt audience trust through consistent educational messaging

• Created a recognisable, unified brand identity across all platforms

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These improvements were achieved through data-driven execution, stronger messaging, strategic content formats and consistent visibility.

Before & After Snapshot

Before Social Luxe Media

• Inconsistent posting

• Mixed messaging + unclear brand voice

• Declining reach and engagement

• No email activity

• Deals and activity not reflected online

• Low audience trust and minimal authority content

After Social Luxe Media

• Fully restored and consistent posting schedule

• Cohesive brand voice across all platforms

• 17k+ monthly views from strategic Reels & carousels

• 40% increase in engagement

• Re-activated email marketing with strong open rates

• Recognisable, polished, premium online presence

• Authority positioning across finance and property audiences