We partnered with a commercial and residential brokerage in a long term capacity, delivering more than 30 high quality assets every month for the past 12 months and counting. Through structured strategy, polished creative and clear brand alignment, the brokerage now maintains one of the most consistent and credible digital presences in its segment. They are trusted by medicos, high net worth clients and complex borrowers across Australia.

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The Challenge

Before working with Social Luxe Media, the brokerage faced:

• Inconsistent posting across LinkedIn and Instagram

• Messaging that did not reflect their commercial, medico or complex lending capability

• No structured content plan or authority building framework

• Limited visibility for deal scenarios, educational insights and specialist services

• An inconsistent brand voice across platforms

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Their digital presence did not match the quality of their high performing business.

 

Our Approach
1. Brand Voice and Messaging Precision

We refined their brand voice to clearly articulate their expertise across commercial lending, construction finance, medicos and complex client scenarios. Every asset was designed to build trust and clarity.

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2. Monthly Authority Content Ecosystem

For over 12 months, we delivered and continue to deliver more than 30 tailored assets each month, including:

• Commercial lending explainers

• Construction finance insights

• Medico client strategies

• SMSF content

• Case studies and deal highlights

• Testimonials

• Educational carousels

• LinkedIn authority content

Strategy is refreshed monthly based on performance and industry trends.

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3. High Impact Creative Execution

We produced premium static designs, carousels and specialist lending explainers. All content aligned with a polished and professional finance brand.

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4. Consistent Posting and Multi Channel Visibility

We implemented a weekly posting plan across business and personal profiles, improving long term visibility and authority within their target audience. 

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5. Email Marketing Management

We built and executed a professional email marketing strategy that includes:

• Monthly newsletters

• Deal updates

• Educational insights

• Broker introduction and referral focused emails

• High value client nurturing workflows

Each email aligns with compliance, brand voice and audience behaviour.